Resources Library by ANA

Marketing in Latin America in the 21st Century

Rapid socio-economic growth in Latin America is accelerating the dynamics of change in consumption marketing and communication. Those involved in marketing are increasingly confronted with a complex and fast-changing reality in which trends habits...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century

Author: ESOMAR B.V.

June 15, 1999

Asian youth and implications for marketing strategies

This paper identifies changes of consumption attitudes and characterizes values in the lifestyle of Asian youth, namely young people in their twenties, and their homogeneity and differences using survey results obtained from 1995 to 1997. Asian youth...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges

Authors: Mariko Yasue, Gu Xiang Wen

Company: Dentsu Macromill Insight

June 15, 1998

Neither revolution nor Holy Grail

Throughout Europe, the economic situation has been rapidly changing during the past few years: high unemployment rates, decreasing wages, rising taxes, considerable efforts taken to meet the demands of the Maastricht Contract reveal that our economy...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions

Authors: Klaus Brüne, Michael Enzenauer

Company: Nielsen

February 1, 1997

Retail audit for durable goods

This paper will concentrate on consumer electronics products and proposes to investigate three main topics: 1. Why develop into retail research in China? 2. The operational issues faced in China when developing into retail research. 3. The...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Author: Lionel Marquie

Company: GfK

November 1, 1996

The changing faces of Chinese women

China has been described as a sleeping dragon that has just woken up. The economic reform, combined with the rapid growth of foreign investment, has propelled the economy to double digit growth. The process of opening the Chinese economy is...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Author: Yim Ling Sum

Company: Nielsen

November 1, 1996

Household-portfolios of micro economic behaviour in post communist societies

This paper is analysing the micro-economic behaviour of households in seven post- Communist societies: Poland, Czech Republic, Slovakia, Hungary, Ukraine, Belarus and Russia. The first chapter of the paper is describing the structure and the...

Catalogue: CEE Conference 1995: Towards A Market Economy

Authors: Christian W. Haerpfer, Heinz J. Zeilhofer

April 1, 1995

Producer has changed. Consumer has changed. What about the distributor?

A lot has already been said here about changes. Changes in the economy, in aspirations and social values, changes in attitudes, changes in consumer behaviour, changes in producers’ behaviour. Retail and wholesale trade belonged to the areas...

Catalogue: CEE Conference 1995: Towards A Market Economy

Author: Tomás Drtina

April 1, 1995

Economic trend indicator surveys as a management tool

The aim of this paper is to study so-called economic trend indicator surveys and their relevance as tools to prognoses and forecasts. The history of economic trend surveys is long, although the 1960s and 1970s paved the way for the rising popularity...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research

Authors: Kristian Rikard-Petersen, Morten Bekholm

June 15, 1994

Understanding the effects of recession on retail location strategy

This paper has been prepared from both personal and corporate experience in the application of research and analysis techniques to increase the effectiveness of retail operations. This has allowed retailers to match their services to their customers...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession

Author: Mark Mulcahey

June 15, 1993